Tim Cook steps down as Apple CEO — a look at 15 years of his leadership

Friends, a tech update: Tim Cook is leaving his role as Apple CEO.

TechCrunch reports that John Ternus, SVP of Hardware Engineering, will succeed him. Under Cook, market capitalization grew nearly tenfold to about $4 trillion; Apple launched new categories — Apple Watch, AirPods, Vision Pro, various iPads and its Apple Silicon.

Services (Apple Pay, Apple Music, Apple TV, iCloud) became a major revenue stream — $109B in FY2025. A $600B investment plan in the US was announced, and Apple Intelligence signals a move into AI, though no major breakthroughs yet.

Why it matters: leadership change may recalibrate priorities across products, services and AI strategy.

What should be the new CEO’s first strategic move?

#Apple #tech #business #AI