Snapchat launches interactive AI ads with chat agents

Colleagues, an AI update: Snapchat is launching AI Sponsored Snaps — interactive ads that enable users to converse with brand AI agents directly in the Chat tab.

Key points:
- Ads respond to questions, provide recommendations and sustain dialogue rather than passively displaying content.
- For brands: access to nearly 1 billion MAU; Snapchat reports +22% conversions and ≈20% lower cost per action.
- Risks: some users may reject AI-driven ads; privacy and UX concerns remain.

Why it matters: this accelerates the shift to conversational commerce — decisions and purchases taking place within chat.

Are brands and audiences ready for this format?

#AI #advertising #marketing #socialmedia