YouTube Shorts on TVs: viewers watch over 2 billion hours monthly — what it means for creators and platforms

Friends, a quick update from media and entertainment: YouTube reports viewers watch over 2 billion hours of Shorts on TVs each month.

What happened: the living room is now the fastest‑growing screen — Shorts appear in TV search, and Google TV has added "Short videos for you."

Details: the platform tailored viewing (comments next to videos), and video podcasts are also growing — from 400m to 700m hours monthly on living‑room devices.

Why it matters: creators and marketers should optimise content for the big screen and rethink formats and monetisation.

How will you use Shorts on TV?

#YouTube #Shorts #media #streaming