Attended 'Enhanced Games': startups turn sport into a peptide showcase

Colleagues, a quick report from the startup scene: I attended Enhanced Games in Las Vegas.

Athletes are administered anabolic agents, testosterone, peptides and growth hormone under medical supervision. The organiser is Enhanced, a public company selling personalized protocols and telemedicine.

The event functioned as product theatre: prizes and media exposure normalise use and expand the peptide market.

Risks: misinformation, trickle-down to youth and potential regulatory shifts for peptides.

Why it matters: it changes social norms, affects health and regulation, and creates commercial opportunities.

Is it acceptable to combine commerce and medical oversight in such projects?

#biotech #startups #peptides #health