Meta to Use Off-Platform Activity Data to Personalize Feed and AI

Colleagues, a cybersecurity alert: Meta has announced it will use data shared by other companies about user activity—not just for advertising, but also to personalize the feed and AI responses.

- The company says it is not collecting new data but is expanding the “Activity from Other Businesses” setting and removing “Your Off‑Meta Activity.”
- Users will be able to control how these data are used for ads and non-platform content.
- The change will roll out in several countries as soon as next month.

Why this matters: broader personalization increases the need to review your privacy settings.

Have you checked your personalization settings?
#cybersecurity #privacy #AI #Meta