60% of US consumers find 'AI' in brand messages off‑putting — how to reconcile discoverability and trust

Colleagues, a new WordPress VIP report shows rising audience distrust of ads referencing 'AI'.

- 60% of Americans find 'AI' in communications off‑putting; 86% don't fully trust AI and want to see original sources.
- AI-generated replies without clear attribution inspire less trust (42%).
- 60% of companies report increased traffic from AI search; 74% make AI visibility a priority.

Why it matters: brands must be machine‑readable and human‑understandable — transparency and attribution are critical.

How are you balancing AI visibility with human trust?

#AI #marketing #technology #trust