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Uber Slows Its European Expansion: What’s Behind the Pause in New Launches

Uber Slows Its European Expansion: What’s Behind the Pause in New Launches

I’d like to share a development from the tech and mobility sector: Uber has paused part of its European expansion.

The company had planned to enter seven new markets in 2026, but five launches are now on hold, including Austria, Norway and Greece.

Uber says it is focusing on markets where it is already delivering strong results, including after its launches in Finland and Denmark.

Against this backdrop, there is also continued interest in a potential deal with Delivery Hero. Slowing expansion may help reduce antitrust risks.

Why it matters: this is a clear reminder of how growth strategy, M&A and regulation shape one another.

Do you think Uber is making the right move? #Uber #Europe #DeliveryHero #tech

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min read 1 05.07.2026
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