Google will start labeling ads created with AI

Google is adding a new option to My Ad Center, so users can see whether an ad was created or edited with AI.

What will change:
- labels will appear in ads across Search, YouTube, and Discover;
- if Google’s own generative tools are used, the label will be applied automatically;
- if creatives are produced with third-party tools, advertisers must disclose this themselves;
- Google will not review each case individually.

This is an important step toward greater transparency. For businesses, it is a matter of trust; for users, it helps clarify what they are engaging with.

Do you think such labeling will truly make advertising more transparent?