Meta and odd AI optimism: when the ad message clashes with the soundtrack

Friends, here’s a small observation from the world of AI and tech marketing.

Meta released a video saying AI will bring us closer and help unlock human potential. Yet the soundtrack choice was David Bowie’s “Five Years.”

And that is the irony: the song feels like a warning, as if humanity has only five years left.

To me, this only sharpens the disconnect between the industry’s promises and how audiences actually perceive them. In a market competing for trust, every communication detail matters.

Why it matters: in AI, it is no longer enough to talk about benefits — you also have to communicate convincingly and consistently.

What do you think: a misfire, or a smart creative move? #AI #Meta #marketing #technology