Higgsfield secures $400M Series B at a $5.4B valuation
Higgsfield has raised a $400 million Series B at a $5.4 billion valuation, quadrupling the $1.3 billion valuation it received just eight months ago. DST Global led the financing, with Goldman Sachs Alternatives, Valor Capital and Tribe Capital also participating.
Founded in 2023 by former Snap executive Alex Mashrabov, Higgsfield develops tools for creating AI-generated images and video. The company has drawn attention over the past year by premiering AI-generated movies at Cannes and in New York.
Video tools and enterprise adoption
Higgsfield’s product line includes Cinema Studio, designed to help filmmakers direct AI films, and Marketing Studio for marketing and advertising teams. The company said it has reached $700 million in annualized revenue and 30 million users across 200 countries.
Enterprise customers are becoming an expanding market for the company. Higgsfield said it is now working with 390 companies in the Fortune 500. Mashrabov expects adoption of video AI by enterprises to become more deeply embedded in everyday marketing and creative workflows.
The financing arrives as large rounds continue to support companies building capital-intensive technology platforms, including Mach Industries' $300 million Series C and its $300 million Series C, where funding was tied to the development of defence infrastructure. In Higgsfield’s case, the central infrastructure cost is the compute required to generate video.
Compute is a competitive requirement
Higgsfield plans to use the new capital for hiring and product development, as well as compute. Mashrabov described video as one of AI’s most compute-intensive domains, estimating that one minute of video is comparable to processing 60,000 words.
That requirement makes reliable compute capacity a necessary expense for vendors seeking to compete in AI video with companies such as Synthesia and Runway. The new round gives Higgsfield additional resources to maintain that capacity while developing its products for filmmakers, marketers and enterprise teams.
What the funding means for buyers
For businesses evaluating AI video, the announcement highlights that software capability and infrastructure availability are closely connected. Teams should assess a provider’s creative tools alongside its ability to sustain the compute needed for production workflows, because both factors shape whether video AI can be used reliably at scale.