Meta Muse climbs to No. 2 on the US iOS App Store
Meta’s new consumer AI agent, Muse, has recorded more than 83,000 downloads on iOS in the United States and risen to No. 2 in the US App Store’s Top Charts. Sensor Tower supplied the early estimate for an app that is currently limited to the US.
The ranking improved quickly: Muse moved from fourth place in the US App Store on Wednesday to second place. However, the available figures cover iOS installs only. Muse can also be used on the web and through WhatsApp, neither of which is included in the estimate.
An early chart gain, but a smaller launch than Meta’s recent apps
Muse’s initial pace is lower than the launches of several recent Meta products. Threads exceeded 4.3 million US downloads on its launch day, while the Meta AI app registered 108,000 US downloads in its debut period.
It also trails ChatGPT’s US launch trajectory. ChatGPT exceeded half a million installs in the United States in less than a week, when the country was its only market. An even distribution would equate to about 83,300 daily downloads, a level Muse took roughly twice as long to reach.
Those comparisons do not establish that Muse is underperforming. The app is still moving up the iOS rankings, and the measurement does not include every route through which consumers can access it. On Android, though, Muse has reached only No. 338 in Google Play’s Productivity category; download figures for that platform are not yet available.
Meta enters a crowded consumer-agent market
Muse is a major expression of Meta’s view that agents able to complete tasks on a user’s behalf will define consumer AI. The product follows Meta’s Muse agent for everyday tasks as Meta expands its push for agents built around everyday tasks rather than a single narrow workflow.
Meta is competing with offerings including Google’s Gemini Spark and Anthropic’s Claude Cowork. The source also identifies Instinct, a text-message-based AI agent valued at $2.5 billion, as an important contender for simple consumer agents. Instinct has $350 million available, and recently added user email addresses, integrations with Stripe and 1Password, location sharing, and agent-to-agent coordination features.
Muse’s timing adds a trust question to the adoption picture. The agent requires people to provide Meta with more personal information and launched days after Meta agreed to an $18 billion multistate settlement concerning social media consumer harms. Meta has also faced data scandals and US Federal Trade Commission privacy enforcement.
For businesses watching consumer AI, the immediate implication is to separate an App Store position from durable product demand: monitor retention, use across iOS, Android, web and WhatsApp, and users’ willingness to share data for agent-led actions.