Meta releases Muse iPad app with expanded business connectors
Meta has released a dedicated iPad app for Muse, its consumer AI assistant, just one month after the product debuted on iPhone. Muse has been available on iOS and Android since September 8 and has surpassed 6.6 million installs, based on estimates from market intelligence firm Sensor Tower.
The iPad launch extends a product that Meta positions as an assistant for connected online tasks. Users can link selected accounts to follow email, meetings and bills, while asking Muse to handle activities such as booking reservations, ordering groceries, setting goals and making purchases.
Business tools join the Muse connector list
Muse relies on “connectors”, which users can add and sign into selectively depending on which services they are comfortable allowing an AI agent to access. The iPad release includes newer connectors aimed at small businesses: Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom. Meta ad accounts are also included, alongside Notion and Granola.
The addition broadens Muse beyond personal organisation into work applications that hold project, design, financial, marketing and collaboration information. Meta has presented selective sign-in as the mechanism through which users determine the parts of their online activity an agent can handle.
Retail access and agent identification remain unresolved
Meta has also added retail partners including Best Buy, Gap, Sephora, Walmart and Wayfair. Their connectors allow Muse to shop on those retailers’ sites and complete transactions on a user’s behalf. The early demand context is visible in Muse’s early App Store momentum as a measure of Muse’s initial App Store momentum, while the new iPad app gives Meta another screen for the same connected-agent model.
Those workflows are not frictionless. Websites can mistake AI agents for bots and block their access, an issue that can interrupt agent-led transactions even when a user has authorised the service. Meta said it is working with industry partners on an open standard that would let personal AI agents identify themselves to businesses, helping them distinguish legitimate agents from malicious bots.
What businesses should take from the release
For small businesses using the newly supported services, the iPad app makes Muse more relevant across a larger-screen workspace, but access should remain deliberate. Teams should review which connectors are enabled, define the tasks an agent may perform and account for retailer or website controls that can block automated activity. The practical implication is to treat Muse as a permissioned workflow tool, not as an unrestricted substitute for existing business controls.