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A report saying “12,000 impressions” tells the business nothing. We build the chain from click to paid order, so “increase the budget” is a decision made on data.
Discuss a projectThe source survives the handoffs between site, form and CRM — otherwise only clicks remain in the report.
What people search for in your niche in Serbian, English and Russian — and which queries make sense at all.
Counters, form events, source persistence and passing it to the CRM with the enquiry.
Section structure, copy for real queries, markup, speed and correct language versions.
Search and social campaigns with tagging, negative keywords and a clear group structure.
A page answers one specific query and leads to one action rather than everything at once.
Dedicated numbers per campaign, so calls enter the report alongside web enquiries.
Email and messages to people who already showed interest — with a reason, not a reminder that you exist.
A regular report: spend, enquiries, sales and what to change next.
Ad accounts, analytics and the domain are registered to your company — the campaign history stays with you through any change of contractor. We do not promise specific search positions: those are decided by the search engine, not by a supplier.
Advertising brings first enquiries within days — the question there is cost, not timing. Search works slower: a search engine re-evaluates page changes over weeks, and longer for competitive queries. We separate the two honestly in the plan, so one channel's expectations are not sold as the other's timeline.
No, and anyone who guarantees it is selling you something else. Position is decided by the search engine under rules that change. We are responsible for the work that influences it — structure, copy for real queries, speed, markup and links — and we show position movement in the report.
It is, if the task is narrowed. On a small budget a tight segment works better: one city, one service, a specific query with clear intent. Spreading a small budget across broad reach campaigns is the fastest way to spend it without a trace.
Then the place to start is not new campaigns but an audit: where the budget goes, which queries spend it, whether enquiries reach the CRM and whether the source survives the journey. That step alone often finds half the budget going to irrelevant queries.
Access to the ad accounts and analytics, an understanding of your margins, and a person who can answer product questions. And feedback on enquiry quality: without it we optimise volume instead of what you actually need.
