Google Tests Gemini Business Calling on Pixel 11

Google is testing Call for Me, a Gemini feature that can telephone businesses on a user’s behalf. The experiment is initially available to Pixel 11 owners in the United States who pay for a Gemini subscription and use the beta version of Google’s Phone app for Android.

The feature expands Gemini’s role from answering questions to carrying out phone-based tasks. Google says the agent can ask a store whether an item is in stock, make a restaurant reservation, move an appointment to another date or ask a business to place items on hold.

How Call for Me works

Calls are placed from the user’s own phone number and dialled directly from the phone. Gemini introduces itself, can navigate automated phone menus, wait on hold and continue the conversation when a person answers.

Users may approve personal information for Gemini to share during a call, which Google says enables a broader set of actions than its earlier calling tools. A live transcript shows the conversation as it unfolds, and the user can take over at any time.

That model retains an element of user control while allowing the system to complete routine interactions. The company is treating the release as an experiment and limiting it to a small initial group because, in Google’s words, real-world conversations are nuanced.

Built on Google’s calling tools

Call for Me follows several Google features designed to reduce the friction of business calls. Last year’s Ask for Me let Gemini contact businesses to inquire about pricing or services. Pixel users have also used Hold for Me and Talk to a Live Rep to navigate phone trees and wait for a human representative, while Direct My Call displays IVR menu options.

Google has demonstrated automated calling technology for years, including a Google Assistant demo that booked a salon appointment. The company’s broader expansion of Gemini into devices is reflected in Gemini in Google built-in vehicles, where conversational AI is positioned for Google built-in vehicles as a replacement for Google Assistant.

What the test means for businesses

For businesses, the experiment points to calls increasingly arriving through AI agents while still originating from identifiable customer numbers. Teams that depend on reservations, inventory enquiries or appointment scheduling should ensure phone menus, availability information and handoff processes are accurate, because Gemini is intended to work through the same customer-facing call flows.