VMTech
Discuss a project →
← All capabilities
PRODUCT & GROWTH · 05

Social media

Social rarely fails because of the content. What usually breaks is the seam: someone comments, gets an answer a day later, and the enquiry never reaches whoever actually sells.

Discuss a project
THE ENQUIRY'S PATH

What happens after “how much is it?” under a post

Six steps, of which usually only the first two happen — after that the enquiry evaporates.

social.vmtech.rs
A comment under a post
LIVE
in the report
The comment is noticed Instagram
A public reply publicly answered
Moved into DMs direct messages
An enquiry is created deal #2184
The sale paid
Channel reporting in the report
THE ENQUIRY'S PATH
  1. The comment is noticedThe question enters the shared queue rather than waiting for someone to open the app
  2. A public replyA short answer is visible to everyone — the same question will not be answered ten more times
  3. Moved into DMsThe details move to a conversation: a price for the specific case, timing, contacts
  4. An enquiry is createdThe message becomes a deal with the source “Instagram” and the conversation attached
  5. The saleThe manager sees where the person came from and what was already discussed — no restart
  6. Channel reportingYou can see the enquiries and sales social brought — next to search, ads and calls
A FAMILIAR PICTURE

Why social “does not work”

When the channel lives on its own

  • Posts go out regularly, but nobody counts how many enquiries they brought
  • A question in the comments sits for a day because one person owns the account
  • The conversation stays in the app and never reaches the people who sell
  • The same price question is asked daily — and answered from scratch every time
  • The social report is reach and likes rather than enquiries and money

When the channel is wired in

  • Every enquiry carries its source, so the channel's contribution shows up in money
  • Comments and DMs land in one queue with an owner attached
  • The conversation and the customer's history sit next to their orders and calls
  • Frequent questions are closed with prepared answers instead of retyping
  • In the report the channel sits beside search and ads and is compared on one scale
SCOPE OF WORK

What the social work covers

Audience and channel review

Where your customers actually are and what they most often ask about.

Profile setup

Bio, contacts, action buttons and links — so people can message or call from the profile.

Content driven by enquiries

Posts answer the questions customers actually ask instead of filling a calendar.

Handling enquiries

Comments and DMs enter one queue with an owner and a status.

CRM link

An enquiry becomes a deal with its source, and the conversation is stored in the record.

Paid social

Campaigns tagged so a paid enquiry is distinguishable from an organic one in the report.

Reviews and complaints

A procedure for complaints: who answers, how fast and what moves into DMs.

Reporting

How many enquiries and sales the channel brought — beside other sources, on one scale.

HOW IT CONNECTS

What links social to the rest of the system

Platform APIsOfficial access to a business profile's messages and comments
The shared queueOne window for social, email, forms and calls
Source taggingLinks from the profile and ads are tagged, so an enquiry keeps its origin
CRMWhere an enquiry becomes a deal with an amount and an outcome
Saved repliesFrequent questions close in seconds while still sounding human
Channel reportSocial is compared with search and ads on enquiries and sales

Profiles and ad accounts are registered to your company: the audience and the posting history stay with you through any change of contractor. We do not buy followers or promise reach — those are numbers that do not turn into enquiries.

QUESTIONS

What people usually ask

How many posts a week do we need?

The question is not the count but the reason. Posting for the sake of posting produces a feed people scroll past. We prefer to build content around real customer questions and what is actually happening in the business: a new product, a case, an answer to a common objection. That rhythm is easier to sustain and it brings enquiries.

We run our social ourselves. What would you add?

Usually not the content but the plumbing. The posts may be excellent, but if a DM never reaches the CRM and the channel's contribution is invisible in the report, it stays a cost line. We connect enquiries to the shared process and add source tagging — that is engineering work rather than copywriting.

Should we respond to negative reviews?

Yes, and preferably in public, calmly and to the point: other readers judge not the complaint but your response to it. The specific case then moves into direct messages. Silence works worst of all — it reads as agreement with the accusation.

Can we buy followers to get started?

We do not do that. A bought audience does not write, does not buy and ruins the statistics: the algorithms see that posts get no response and show them to fewer real people. It is better to start with a small but genuine audience — at least it asks questions.

How do we know the channel pays off?

By enquiries and sales carrying that source, not by reach. Links are tagged and DMs are logged in the CRM with the channel marked. Then social sits beside search and ads in the report and is compared on one scale — cost per enquiry and order value.

Related capabilities

Messaging automation Enquiries in one window Digital marketing Channels compared in money Business automation What happens after the reply Our Instagram How we run our own

Let’s apply this capability to your project

We define the challenge, dependencies and a realistic delivery plan.

Discuss a project